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Create A Stylish Surfing Fashion Label Tag

Create A Stylish Surfing Fashion Label Tag

This tutorial will teach you how to create a stylish and eye-catchy Surfing Fashion Label Tag. As I live in a country where surfing is quite popular, I can confidently assure you that surfing fashion is different from other fashion brands, you will never mix a surfing fashion store with any other, both by color and style, so let’s get started..

Create A Stylish Surfing Fashion Label Tag

Step 1.

Pick a photo with a surfer. We picked a surfer girl (original photo by Chris Aschenbrener), and since our photo did not have a very strong contrast, we modified the levels a little bit.

watch snowman the in divx

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Step 2.

Now we want to add sun rays that “shine” from the main character or figure. So create a new layer, and using the  custom shape tool, select the shape called “Registration target 2″ (comes default in Photoshop), draw a circle as shown on the image below.

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Leaving the rays just like this would be too plan and simple, so  we decided to create a more of a 3D, “in motion” effect and align the rays in same angle as the surfer slides down the waves.Press Ctrl + T and Right mouse click >> Distort. Pull the angles of the circle more or less as shown below to create the flying effect.

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Press Enter to leave the shape as you distorted it.

Resterize the layer with the shape so that you’d be able to erase parts of it, and using the soft-edge big eraser brush, remove the edges of the rays to create a natural fading beams effect. Also, remove the parts of the rays that go over the main figure.

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Finally, set the blending options of the rays layer to Soft.

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Step 3.

Adding twirly shapes. Choose any of the twirly (or other shapes you like) that you have in your Photoshop collection and, using a new layer, draw a medium size shape. If you like the shape we used here, you can download it in PSD format, please not that this is a shape so you can enlarge it to any dimension you want without losing quality.

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Now, remember the angle you used for aligning the rays shape? This time repeat this procedure with the twirly shape, again pressing Ctrl + T, Distort and creating an angle that will blend and merge nicely with the rays.

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If you are using this shape, I’d suggest to add another one horizontally transformed to add more symmetry and proportion to the shape image. After you have done with that, rasterize both twirly shapes layers and using the eraser tool remove the shape from girl’s body surface, this will create the illusion that the shape is “behind” her, however, as I did — I suggest o leave one of the lines in the shape over the girl’s image, this will give the illustration a better look, more professional and deep.

watch blind fury in divx

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Step 4.

Add outer glow to your twirls.

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Step 5.

Make a new layer on top of the others and using a big, soft brush make a few lines in different colours, as I did here:

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Don’t worry if it does not look good as you will organize it very easily. Load a selection of the twirly shapes by holding the Ctrl key and pressing on the shapes layer. Now, go to Select >> Inverse. Press “Delete” on your keyboard to leave the colors only on the shapes.

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Set the blending options of the colorful layer to Vivid. Yes, we don’t want this rainbow aura to be visible too much.

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Also, I strongly recommend to blur the layer a little bit by going to Filter >> Blur >> Gaussian Blur and set it approximately to 1. This will give the colors more mystic aura rather than dodge edge.

Step 6.

The next step in our Photoshop tutorial is adding some style to the image.  In your layers palette, select the background image (surfing girl, in our case) and duplicate this layer. Go to Filter >> Blur >> Motion Blur.. and apply the following setting (remember, the blur won’t affect other layers, which is what we want).

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Set the blending options of the blurred layer style to “Overlay”, if your layers pallet. This will give a lot of bright yet naturally shiny contrast. Here is how your outcome so far should should look:

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Step 7. (optional)

house of fear the movie

Just because our particular photo did not have enough breeze and spray, we felt it’s a bit empty and decided to add a little bit of splashing ocean drops behind the girl and set the layer opacity to 80% and Overlay. But yet again, this is optional and only if you feel the photo miss a few drops here and there.

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Step 8.

Now,  make sure everything looks ok and if you are sure you won’t be playing around with any of teh layers anymore, Flatten Image (in your Photoshop — Right Click on the layers palette >> Flatten Image).  This will give us the opportunity to work with image as a whole and what we are going to do now is adjust the hues of the photo in Levels Panel.  Press Ctrl+L to open the levels panel and apply the following settings to give it a bit of a Lomo Photography bluish effect.

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Press OK.

The next step is making the photo truly looking lomo and oldish, exactly like you often see in the Surf company’s adverts (example 1 out of time online , example 2, example 3). We are going to achieve this yellowing look of the 70’s in only one click but it may take a few attempts until you get it right. Open the levels palette (Ctrl + L) and in the RGB mod, select the gray droplet tool. with this droplet tool, we are going to define WHAT is our desired middle hue in this photo. I clicked on the darkest blue shade I found on the sea background to achieve a nice yellowing look. You can try clicking in other places and each time the effect will be different but essentially you need to pick a relatively dark and blue color, to achieve a result as below.

Create A Stylish Surfing Fashion Label Tag

If it does not work out, you can always undo, thanks to the Ctrl + Z options, work in Photoshop was made a lot easier especially if you are trying in the trial and error technique.

Step 9.

Using the shapes or pen tool, add curved lines as we did below. Important tip: pick only colors that already present in your  photo / image, this is how we came up with this palette for our frame:

#42514a – Dark green-blue – this shade was chaotically picked from the darker side of the ocean background.

#979856 – Dirty beige – this is the hue of our water in front of the girl.

#c14c20 – dark-dirty orange – this color, as unbelievably as it sounds, was picked from girl’s body, as you can see, she is actually of a dirty orange color.

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After you have completed painting the curves (We will not teach using the pen tool here as we are arrogant and assume it’s a very basic technique you should know), add a shadow to the INNER, beige lines, so that the shadow will stand between the photo and the colorful frame, giving the composition more depth. See below the drop shadow settings:

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So, we have it ready! Just add text (in same colors as the frame!) and crop the corners, if you want to have a more tag-like look of a label, and you are done.

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Click to full view:

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27 Comments »

  1. comment-top

    [...] Create A Stylish Surfing Fashion Label Tag best-tuts, downloads, girl, illustration, image, layers, levels, links, photo, photoshop, shape, [...]

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  2. Mark Says:

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    This is incredible. Thanks

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  3. comment-top

    [...] Create A Stylish Surfing Fashion Label Tag [...]

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  4. comment-top

    [...] Create A Stylish Surfing Fashion Label Tag [...]

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  5. Avangelist Says:

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    I am really loving those tones used in the border, it caught my instantly

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  6. comment-top

    [...] Create A Stylish Surfing Fashion Label Tag [...]

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  7. comment-top

    I found your site with stumbleupon and this Tut is very usefull and clear, I´ll back again…sure.

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  8. suhails Says:

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    That is an awesome work bro… !

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  9. Peter White Says:

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    Really nice tutorial, will have to give it a try.

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  10. comment-top

    [...] PS Wish » Blog Archive » Create A Stylish Surfing Fashion Label Tag (tags: photoshop tutorials tutorial) [...]

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  11. mike Says:

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    fantastic

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  12. mike Says:

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    I loved it. Thanks!

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  13. surf Says:

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    [...] Tutorial:Create A Stylish Surfing Fashion Tagfantastic photoshop tutorialhttp://pswish.com/create-a-stylish-surfing-fashion-label-tag/Download a shiny new web browser: Google ChromeDownload a shiny new web browser: Google Chrome [...]

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  14. cyborg Says:

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    shape tool,“Registration target 2? download link

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  15. comment-top

    [...] im Surferstyle kreieren möchte, der fängt vielleicht erst einmal mit dem Etikett an. Der Workshop Create A Stylish Surfing Fashion Label Tag könnte dabei helfen, die ersten Schritte zur eigenen Kollektion zu wagen. Daneben übt man den [...]

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  16. comment-top

    [...] im Surferstyle kreieren möchte, der fängt vielleicht erst einmal mit dem Etikett an. Der Workshop Create A Stylish Surfing Fashion Label Tag könnte dabei helfen, die ersten Schritte zur eigenen Kollektion zu wagen. Daneben übt man den [...]

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  17. comment-top

    [...] 12, 2008, 0:11 This news item was posted in Bookmarks category and has 0 Comments so far. Das Tutorial erklärt, wie leicht es ist, ein stylisches “Surfing Fashion Label Tag” zu entwerfen. [...]

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  18. alex Says:

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    I think the are to much elements in the picture.

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  19. cyborg Says:

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    please…custom shape tool,Registration target 2? download link

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  20. comment-top

    [...] Read More Something to say? [...]

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  21. dijitalmekan Says:

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    I loved it. Thanks you

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  22. comment-top

    Nice one, tnx! *hang-loose* ;)

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  23. Donna. Bennett Says:

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    Hi, my daughters would like to create a surf label brand, and we would like to know how would get a start with our ideas please? We saw the young teenager on the television and know it is possible. My girls are very art orientated and have ideas to share with the world. We would like know how to be successful in this industry! Do we first have put together a portfoio on own ideas them have them secured and get a factory to make them or a sponsor ? We really would like to get a head start on this one please! Is there a website that can show us the way to the top?

    Thanks for listening, we will still continue to search for answers Thanks Donna Bennett

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  24. georgiana Says:

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    great tutorial!Thanks

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  25. pcrdm Says:

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    very nice tutorial – different than the usual fare and well explained – thanks a bunch!

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  26. comment-top

    Hey bro, wanna chill? The design elements dont seem to match, unless you really did intend for such a sharp contrast. Maybe you should tone down on the spirals.

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  27. comment-top

    [...] we will add our trademark shape which you already seen in our other very popular tutorials — Surfing Girl fashion tag and design your Perfume [...]

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