What is Content Marketing? Content marketing is a type of marketing that involves the creation of content that can be shared online through social media posts, videos, or blogs. Content marketing allows companies to promote their products and services with the focus on creating and distributing valuable and relevant content. This 2019 ROI-driven IT Marketing Guide that every marketer should follow outlines the foundational components to a great IT marketing strategy and key steps to implementing a comprehensive marketing plan. Benefits of Content Marketing Content marketing and tactics can help you attract and engage with prospective customers by delivering quality content that provides high value to the people that visit…

Competition in the digital marketplace is fierce. Every day a new website pops up, a new social media platform emerges (or dwindles), and your potential clients are bombarded with messages from your competitors. The best way — and often easiest way — to get your business in front of the right customers is to optimize your website so that search engines can find them properly. You can optimize your website for search engines yourself, or you can hire an SEO consultant.  Skilled consultants, such as those found in a SEO Agency, can help your website cut through the clutter of competitors. Having an unbiased, skilled eye to analyze your content…

User Interface design & User Experience design, for most people, sound like “web design” and “web design”. At first sight, they look very similar, and almost nobody knows the difference. However, if you look at them closely, there are indeed differences to point out. Both have their own charms and qualities, but one can not do the job without the other. In our today’s digital world, the competition is tremendous. Web designers have to perform magic and sell their soul to the devil, just to stay on top of the game, yet, clever developers know, that a big part of success lies in super-forces like UX and UI design. Both…

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Everyone is talking about Instagram influencers nowadays. But if you have never worked with influencers, it can be difficult to know where to start. When does an influencer campaign suit your brand and organization? What are the most important questions to ask? And how can you apply influencer marketing to the existing strategies? Before you begin promoting your brand paying Instagrammers to get the word out, make sure you read about building a brand online – 4 strategies that will help establish your business. Generally speaking, a good influencer marketing campaign starts with a perfect match and ends with useful analytics, with which you can measure success.  There are great…

Oregon is a great place to take pictures. There are so many wonderful opportunities to get that perfect shot, especially if you hit the road in an RV. It allows you to completely immerse yourself in your craft, enabling you to get the kinds of pictures you just can’t seem to get when you’re back at home. That doesn’t mean you’re guaranteed to get good pictures. In order to boost your chances of getting that perfect shot, make sure you follow these tips when you’re on the road in Oregon. Know Where to Go It’s true that you can find great shots anywhere you go, but you can greatly increase…

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