Photoshop

A successful influencer strategy: how do you start?

Everyone is talking about Instagram influencers nowadays. But if you have never worked with influencers, it can be difficult to know where to start. When does an influencer campaign suit your brand and organization? What are the most important questions to ask? And how can you apply influencer marketing to the existing strategies?

Before you begin promoting your brand paying Instagrammers to get the word out, make sure you read about building a brand online – 4 strategies that will help establish your business. Generally speaking, a good influencer marketing campaign starts with a perfect match and ends with useful analytics, with which you can measure success.  There are great influencers in virtually every niche, so with the right information, good research and a well-considered strategy, influencer marketing can be of use to any organization.

1. Does the influencer campaign match your brand?

Perhaps you think of the term ‘Instagram influencers’ mainly for fashion bloggers or vloggers… But the reality is that influencers represent a huge and diverse group of people who use social media to share stories with their audience about topics that interest them. So-called “content creators”. Influencers are important ambassadors for your brand if your strategy works well. Do not “use” them, just because it is a trend or because you hear everyone talking about it. Try and sense the needs of your company and the unique benefits of collaborations.

Public and trust

One of these benefits is the ready-made public that Instagram influencers have gathered during their online careers. Another advantage is the trust consumers have in their favorite bloggers. We know that consumers are often resistant to traditional advertisements. But as long as the content created for the collaboration is authentic and creative, you can be sure that your message will be delivered in a way that really impresses.

Are you looking for a more personal way to connect with your audience? Maybe you want to branch out and reach consumers who rarely engage with your brand or create a new brand image? In any case, there is most likely an effective way to integrate bloggers into your marketing strategy.

2. How does a collaboration with influencers fit into the strategy?

Maybe you think you do not have a budget, or that you can not think of a good concept. In this case, you just need the right influencer! The great thing about influencers is how diverse and flexible they are. There is almost always a way to fit a collaboration into your existing strategy. Depending on your budget and your needs, you can search for micro influencers or larger content creators. Discuss what kind of content they can create. Influencer campaigns are tailor-made. You can use the creativity of the influencer to build an appropriate collaboration.

The possibilities are endless when it comes to influencers, so be creative and do not be afraid to ask input from your future ambassadors!

3. Ensure the perfect match between the Instagrammer and brand

One of the most important steps for recording an influencer campaign is (not surprisingly): finding influencers. Many organizations logically tend to choose influencers with the largest communities. But first, determine the purpose of your campaign before making a choice. Do you want more visibility or more interaction?

If an influencer is really interested in a certain subject or brand, you have a recipe for a powerful collaboration.

A large community does not automatically go hand in hand with more engagement and interaction. Consider, for example, the range and how well an influencer fits your target group. If you aim to build a good relationship with your followers and position your brand and product in the right market, then you need a reliable influencer. Preferably someone who uses your product or service in an authentic way. Investigate the commitment to an influencer’s posts to avoid fake followers. If an influencer has many followers and little commitment, the followers are often fake. Also check out the interests of your chosen influencer.

4. Provide a solid strategy for approaching influencers

The way you approach an influencer is always different. Once you have chosen, do not forget to do your homework properly. Before you approach them, you need to know who you are working with, why you want to work with them and what you ask of them.

Every influencer approaches collaborations differently. Some work with agents, while some arrange everything via dm’s on Instagram. Once you have approached the influencer you have chosen, you need to be flexible in setting up your collaboration. Discuss each step with the influencer and his or her team (if applicable) and make sure you treat this as a professional collaboration.

Do not forget to look at all the relevant figures (reach, engagement, followers) and also at the history and customs of the person you want to approach. Investigate what kind of collaborations the influencer has already done, what content they usually post and how their audience usually responds to the messages.

Compensation

You should also never assume that you can use free products or ‘exposure’ in exchange for actual payment. Some people – especially micro-influencers – may be open to collaborations in exchange for free products. But if someone’s career and a full-time job is content creation, it is actually a bit rough to assume that you do not have to pay them.

5. Provide clear KPIs

Once you’ve started your collaboration, it’s time to set clear goals. A successful campaign needs clear KPIs. Logical, because without goals you do not know when you are really successful.

To determine KPIs, discuss internally and with the influencer what exactly you want to achieve with the collaboration. Do you want to increase your own reach on social media? Then, for example, measure the range of all content you make with the influencer. Do you want multiple people to leave comments, or share content? Then look at the engagement figures.

Term of the campaign

You also need to determine the term of your campaign. Will it be a continuous collaboration or is it a one-off item in exchange for a fixed amount? In any case, you should know what you hope to achieve at the end of the collaboration. And if this is ongoing, you have to make a decision about the important moments to measure your KPIs.

The most important thing is that your goals are realistic. Make sure that you manage the expectations internally well, and discuss with the influencer what is feasible in the area of the chosen KPIs. Use all the data available to measure your successes and determine what the KPIs should be for the next campaign.

And now, how do you start?

Now that you’ve read the tips above, you can get started with the following steps:

    • Determine whether – and possibly how – an influencer collaboration applies to your organization. Look at your own needs and the benefits of influencer marketing.
      Look at your budget and current marketing goals to see how an influencer campaign fits into existing strategies.
    • Do your homework to find the perfect influencer for your organization.
      Develop a tailor-made strategy to approach the influencers of your choice and start defining your campaign.
    • Set up clear KPIs. Go into conversation with your leader people and influencers to get them as clear as possible.

Hopefully, you can get started right away with these steps. Do you have any questions? Ask them via the reaction option below!

Photoshop

Outdoor Photography Tips for When You’re on the Road in Oregon

Oregon is a great place to take pictures. There are so many wonderful opportunities to get that perfect shot, especially if you hit the road in an RV. It allows you to completely immerse yourself in your craft, enabling you to get the kinds of pictures you just can’t seem to get when you’re back at home.

That doesn’t mean you’re guaranteed to get good pictures. In order to boost your chances of getting that perfect shot, make sure you follow these tips when you’re on the road in Oregon.

    1. Know Where to Go

It’s true that you can find great shots anywhere you go, but you can greatly increase your chances of getting the perfect picture if you know where to go to get it.

There are a lot of great locations in Oregon that are worth a stop. A few ideas include:

  • Sweet Creek Falls
  • Thor’s Well
  • Face Rock State Scenic Viewpoint
  • Samuel H. Boardman State Scenic Corridor
  • The Oregon Caves
  • Oneonta Gorge
  • Crater Lake National Park
  • Trillium Lake
    1. Don’t Forget About the City

When you think of taking photographs in Oregon, outdoor locales come to mind. It’s true that there’s no shortage of scenic beauty in Oregon, but you shouldn’t forget about the city!

Taking photos of the city is a lot different than taking photos of natural spaces, but they are tricks worth learning. Especially since cities like Portland, Salem, and Eugene contain many great photographic opportunities.

One of the best things about taking pictures in the city compared to taking pictures out in the woods is that it’s a lot easier to take pictures at night. Many of the most striking city photographs are taken after the sun goes down and the city lights are allowed to shine.

    1. Don’t Shy Away from the Weather

Beginning photographers are always looking for clear, sunny weather when it’s time to take photos. More experienced photographers know the best shots come under some of the worst conditions.

Don’t think you have to be stuck in the RV when it starts raining. Make sure you protect your camera, but don’t be afraid to head outside and catch the rain glistening on the leaves.

Snow isn’t common in Oregon, and when it does snow, it doesn’t stick around. That can provide photographers with some great opportunities to catch waterfalls, fields, and the city in unique ways, even if it does mean you have to bundle up to get the shot.

    1. Become a Morning Lark or a Night Owl

The easiest time to take photographs is during the day. Unfortunately, just because that’s the easiest time doesn’t mean it’s the best time.

When it comes to natural lighting, you simply can’t beat the early morning when the sun is rising or the early evening when the sun is setting. If you want to get the best shot, plan to get up early in the morning or stay up late to get it.

You don’t have to pick one over the other either. If your RV trip is all about getting the best photos, consider getting up early in the morning, taking a nap in the afternoon, and heading back out in the evening.

If you get lucky, and the sky is overcast or cloudy, you may be able to get some great shots during the day. Taking photographs in the shade is also an option if you don’t want to waste your entire day waiting for that perfect evening light.

    1. Add Interesting Elements to Your Shots

May photographers like to allow nature’s beauty to shine through in photographs. That’s great, but why not have a little fun with your shots?

That can mean something as simple as taking a picture from a different point of view by laying on the ground or using an extension arm. You can even ask people to get in the shot.

Don’t be afraid to be a little quirky with your photographs! For example, one photographer adds plastic dinosaurs to his shots. Some look like the photographer jumped in a time machine to get the shot, while others, like the shot of the dinosaurs looking out the airplane window, are just plain silly!

It’s true that great photography takes plenty of practice, but knowing a few tricks of the trade can help too. The next time you find yourself on the road in Oregon, boost your chances of getting that perfect shot by following the tips on this list.

Photoshop

Download Spring Garden Watercolor Collection

Spring Garden Watercolor Collection – There are 120 different hands painted floral element such as flowers, leaves, branches, combine them in flower compositions to add some unique touch for your print template or design, the possibilities are mostly endless! Also you will find 26 pre-made PNG scenes – floral corners, wreaths, frames that can be a great addition and final touch for cards, invitations, posters & more. Inside this pack, you will find great bonus files for you! 12 beautiful watercolor spring scenes, fully hand painted! All of the elements, compositions and artworks are super high resolution, up to 14000 pixels!

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  • 120 floral elements with transparent background (1500 – 4000 pixels, PNG)
  • 10 floral wreaths with transparent background (8000×8000 pixels, PNG)
  • 6 floral frames with transparent background (8000×10000 pixels, PNG)
  • 6 floral compositions with transparent background (8000×4000 pixels, PNG)
  • 4 floral corners with transparent background (5000×5000 pixels, PNG)
  • BONUS 12 spring illustrations (7000 – 14000 pixels, PNG)

All images are 300 dpi, RGB color.

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Photoshop

Download T-shirts & Posters Bundle

If you need something new in your vector graphics library or some cool illustrations for your new project we have a unique vector illustrations bundle for you.
With 100+ editable vector designs or illustrations, you can create unique t-shirt designs, posters, invitations or logo designs.

Download Now – $6

 

Included in this deal:

  • 100+ vector designs in EPS & hi-res JPG file formats!
  • Editable graphic layers in EPS files in Adobe Illustrator!
  • Text is not editable – you can turn off original text and replace it with your own texts!
  • Extended License

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Photoshop

Black Friday Super Deal for Web Designers – 99% OFF!

It’s no secret that Black Friday is the time of year to get some bundle deals, and we have quite the discount for you, a whopping 99% OFF the price for the following bundle:

Black Friday Mega Bundle: 4272 Creative Overlays + 13762 Stock Photos + 2940 Vectors + 2 Bonuses

It’s true! During Black Friday we’re discounting one of the best deals and this year we are adding some extra bundles for the same price… It’s already massively discounted compared to getting each pack individually, but we’re going a step further. This means that starting now, you can get this bundle for $29 instead of $6473.

The bundle contains:

  • 4,272 creative overlays by ArtPlanet
  • 13,762 Stock photos and textures by Stock-graphics – You will get a lifetime account too for future updates.
  • 2,940 vector files from Stock-Graphics – You will get a lifetime account too for future updates.
  • Desk – Awesome Scene Generator from Gfxstacks
  • 159 Outdoor Advertising Mockups – from Gfxstacks
Please check out the following previews for 4272 creative overlays by ArtPlanet:

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Click here to view all photos from Stock Graphics

This entire collection comes with an extended license, allowing you to use it in unlimited commercial projects and even in merchandise, without any additional fees!

Please take a look at a few items from this huge collection.

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As a bonus you will receive also these deals:

Desk – Awesome Scene Generator from Gfxstacks

desk

159 Outdoor Advertising Mockups – from Gfxstacks

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Photoshop, Uncategorized

Download 63 Artistic Actions to Level Up Your Photoshop Game

If you’re looking for a ton of unique and creative effects this bundle is just the thing you’re looking for. These actions will help you create amazing effects like an expert (see this article for more) in a couple of minutes. The Photoshop Actions that will add professional Fire, Smoke, Light, Glitch, Space and Art effects to your photos. Create the graphical creative effects the easy way!

You will get 63 actions!

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Requirements: Photoshop Cs6 and CC (English version only), don’t work with Cs5 and previous versions. The action works on an area of the image you define by brushing. The result is multiple layers with advanced customization possibilities: blending modes, adjustment layers and layer masks.

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Photoshop

The Ultimate Calligraphy Design Bundle – All You’ll Ever Need!

This Font Bundle will add a real aura of fun, professionalism, and class to your designs! This Calligraphy Font Bundle includes

  • 24 fantastic, high-quality font sets
  • 100 logo templates
  • 150+ hand drawn floral elements
  • 12 simple patterns
  • 12 digital papers

Best of all, you can save more than 97% off if you act now!

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You’ll get ALL of these fantastic fonts:

 

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Photoshop, Uncategorized

Grab ALL 80 Best Selling Photoshop Actions of 2017 – Special Download Only This Week!

We are blessed that we are living in an era where everybody wishes to have his or her photographs in a magnificent way. We have a bundle of 80 actions to fulfill everyone’s wish. You will get a collection of 80 creative Photoshop Actions to turn your ordinary photos into extraordinary ones! Change your images with a single click and in a glance, you will have surprising look.

Take advantage of the different effects in this bundle such as Light Leaks, Portrait Master, Geometric Effects, Photo Slicer Effects and more. All Photoshop actions in this bundle are a snap to apply.

Using Photoshop, you can easily edit these actions through fully editable layers. You can edit all you want without ruining your original photo. Compatible with Photoshop CS6 or CC+ (including CC 2014 and CC 2015, tested in the English version).

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Photoshop

Fantastic Mock Up Scene Creator with 1750+ Items To Choose From

We are excited to let our readers know about the fantastic ongoin sale of our favorite MokeUp Scene generator. This brand new Scene Generator, designed to boost your creative potential and make your work presentations look fresh and impressive. Showcase your projects in a new way, create stunning hero images for your web projects with ease. Create your own scenes: branding, header & hero image, flat lay (knolling). Save a lot of time and money as you can create a different type of scenes with the same files. Many advanced features allow you to create with endless possibilities.

Please view bellow some of the items included:

mockups

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Use it for your Etsy presentation, Header images, Product mockups, Poster frame presentations, Environment designs, Website previews, etc.

A great way for any creative person to show off their work. You can create your own fully customizable desk environment where you can display your own, or your clients work. You basically have endless ways to style it.

All items have been cleaned up, hand traced with pen tool, and layered in a very nice order. All shadows are in separate layers.

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FEATURES

  • All items can easily be moved around as you like.
  • All devices and posters uses Photoshop Smart Objects.
  • Desk sides are draggable so you can resize the desk surface as you please.
  • 7 different desk surfaces for the desk is included.
  • 5 different desk shapes is included to make the desk fit your style.
  • Change the background as you like. Maybe snap a photo of your own wall, and use that.
  • Folder-layers with “( c )” in their name, has a color mask inside, so you can change color easily.
  • Folder-layers with “( + )” in their name, has extra features. Open folder to discover.
  • Folder-layers with “( r )” in their name, can be adjusted in height or length. Open folder to discover.
  • All logos on devices are removable (Just open the device folder and hide the “logo” layer).
  • 4 types of table legs are included.

Please note that…

  • This bundle has almost 30 Gb.

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Photoshop

Download 650+ Watercolor Clip-Art Elements in Ai, EPS, PNG, JPG

Watercolors add a fabulously personal touch to any project. And with this amazing Watercolor Love & Summer Clip-Art Collection you can add a lot of love to your latest artwork. This mega set includes 650+ Watercolor Elements made up of 40 different sets. Elements cover everything from frames to animals to nature,  watercolor textures and more. Highly customizable, this collection offers a splash of color any way you’d like.

  • Take home more than 650 gorgeous pieces of watercolor clip-art to easily enhance your artwork.
  • Beautiful, hand-painted watercolor elements offer a real personal and professional touch.
  • All elements are easily customizable to suit your needs. Work with .AI, .EPS, .JPG and .PNG files to change up color, size, details and more.
  • Made up of 40 different clip-art sets, this mega collection just screams diversity.
  • Use these elements on a variety of projects including: wedding invitations, greeting cards, blogs, posters, book covers, logos, signs, and more.
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  • Admire the amazing level of detail on these high-quality PNG files, clocking in at 1000x1000px in size.
  • Have fun with a slew of different elements such as frames, arrows, butterflies, flowers, weather, patterns, birds, vegetables, feathers, foliage, Facebook Covers, vintage wallpapers, and more.
  • Bonus: This set even includes 100 colorful watercolor textures to add some light to your latest projects.

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This set contains over 650 crisp, sharp watercolor vectors to use in your artwork. Each one has been meticulously crafted to be as realistic as possible. Fully scalable, they can be used in illustrator or imported to Photoshop to use there too! The files are delivered in both .ai and .eps formats.

Add some color to your artistic toolbox with this magnificent Watercolor Design Bundle from Web Master Deals. Made up of separate handcrafted Watercolor packs, you’ll snag more than 650 design elements. And if you act now, you can save 94% off the regular price! This magnificent set of Watercolor Design Elements normally sells for $625, but today you can get the entire bundle for just $24! That’s a 95% savings off the regular price!

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